How the Professional Services Industry Benefits from Customer Feedback and Data Management:
The traditional professions were understood to be law, medicine and divinity; however, this list has now widened to include accountants, architects, surveyors, teachers and professors, pharmacists, veterinarians, dentists, engineers, journalists and diplomats. The minimal criteria for any trade or specialty to be labeled a ‘profession’ are that it should require specialized training and education at the tertiary level, there should be professional associations and that there should exist a code of ethics by which all members are bound.
Professions are autonomous, giving them a high degree of control in the governing of their own affairs. They are regulated by statute and each respective professional body is responsible for enforcing these regulations. Additionally, professional associations, both national and local, advocate on behalf of their members.
Being a member of a profession carries with it a certain degree of social status and prestige and most professions enjoy relatively high salaries, or at least, the potential to earn high salaries. As such, the professions have long attracted academically able and ambitious young people into their ranks.
Customer feedback and data management in this industry:
|Customer Satisfaction Surveys
||Understand and measure customer satisfaction for products and services, and identify ways to improve customer-directed programs.
|Performance Measurement Surveys
||Measure performance of internal work groups and processes and measure performance directed to external markets, e.g. ISO compliance reporting.
|Brand and Product Surveys
||Measure brand awareness/equity across audiences in different markets and gauge feedback on product features/benefits.
|Employee and HR Surveys
||Collect data for: 360 surveys, peer reviews, compensation and benefits surveys, and employee pulse checks.
|Issues and Advocacy Surveys
||Used primarily by associations for member-based surveys including communications, advocacy, collective bargaining surveys, etc.
|Conference and Tradeshow Surveys
||Used for post conference/trade show follow-up and assessments.
InSite's customer feedback and data management software can be fully customized to fit the needs of those offering professional services. InSite's suite of applications can help provide feedback from clients and can be used to evaluate and measure performance among members of a profession. Additionally, CDM can facilitate communications and advocacy.
Contact us for more information on how our customer data management solutions can benefit your professional services firm.