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Information Technology

How the High-Tech and Information Technology industries benefit from customer management systems:

High-tech and Information Technology (IT) industries are at the cutting edge of the latest technological developments. High-tech industries include, among others: aircraft and spacecraft engineering; the manufacture of medical and optical instruments; pharmaceuticals; media and telecommunication equipment; artificial intelligence; biotechnology and nuclear physics. Telecommunications are also a major sector of the IT industry, which encompasses all aspects of information and communications technology, including computer hardware and software development and cloud computing.

Over the past 50 years, these industries have grown exponentially, with development taking place at an unprecedented rate. We now take for granted, on a daily basis, technologies that barely existed a decade or so ago. Within each industry, there is cutthroat competition while brand awareness and loyalty are fiercely promoted, particularly in pharmaceuticals, telecommunications and IT.

Competitive compensation and the appeal of being part of a “young” and vibrant industry have served to attract many well-educated college graduates to careers in information and communications technology. Clearly, specialists in high-tech and IT industries must continually update their skills if they wish to stay abreast of rapidly changing developments in their field.

Customer feedback and data management in this industry:

Customer Satisfaction Surveys Understand and measure customer satisfaction for products and services, and identify ways to improve customer-directed programs.
Performance Measurement Surveys Measure performance of internal work groups and processes and measure performance directed to external markets, e.g. ISO compliance reporting.
Employee Surveys Collect data for: 360 surveys, peer reviews, compensation and benefits surveys, and employee pulse checks.
Issues and Advocacy Surveys Used primarily by associations for member-based surveys including communications, advocacy, collective bargaining surveys etc.
Conference and Tradeshow Surveys Used for post conference/trade show follow-up and assessments.
Warranty Card Surveys Used to collect customer data from online warranty cards.

InSite's CDM software is easily customized for the specific needs of high-tech and IT industries. Surveys can give valuable feedback from customers, helping your industry to identify ways to improve customer service and develop and deliver new programs and services.

Contact us for more information on how our customer feedback software can benefit your organization.

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