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Broadcasting and Media

How the Broadcasting and Media Industry Benefits from Customer Feedback Solutions and Data Management:

This industry encompasses all forms of media, including print media and the Internet. The broadcasting industry, specifically, consists of radio and television stations and networks that either create and broadcast their own content or acquire the right to broadcast prerecorded television and radio programs. The Internet also provides a major medium through which broadcasting companies can enhance their offerings, for example: podcasts, Internet radio and Internet TV. The vast majority of media outlets, TV and radio stations exist, in a highly competitive market, on income from advertising and sponsorship. Promoting brand awareness and loyalty is important in the keen competition for audiences.

As an employer, the broadcasting industry is responsible for more than 300,000 people in the US alone, with the majority of employees in this industry working for large broadcasting stations and networks. Print media, on the other hand, finds itself struggling in the face of technological advances, with news now instantly available on the Internet or downloaded to smartphones. Close to 100,000 jobs were lost from print media and publishing outlets in the US in 2010.

Customer feedback and data management systems in this industry:

Brand and Product Surveys Measure brand awareness/equity across audiences in different markets and gauge feedback on product features/benefits.
Employee Surveys Collect data for: 360 surveys, peer reviews, compensation and benefits surveys, and employee pulse checks.
Performance Measurement Measure performance of internal workgroups and processes and measure performance directed to external markets (e.g. ISO compliance reporting).

InSite's customer feedback software can be fully customized to the requirements of a particular medium. Surveys can provide valuable feedback on customer satisfaction and usage and help media outlets customize their offerings to suit their target audience while also allowing them to measure brand awareness. The mobile compatibility of InSite’s system allows surveys to be sent to smartphones and social media sites. Additionally, InSite's performance management and employee surveys are invaluable to the industry's HR departments.

Contact us for more information on how our customer feedback solutions can benefit your organization.

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