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Oil and Gas

How the Oil and Gas Industry Benefits from Customer Feedback and Data Management:

These vital industries deal with the exploration, development, extracting, refining, transporting and marketing of petroleum products. While oil and gasoline are the main products, petroleum is also utilized in the manufacture of many other products, including: pharmaceuticals, fertilizers, pesticides and plastics.

Oil is one of the major non-renewable energy sources, with more than 30 billion barrels being produced and consumed globally every year. The Middle East, Russia, the US, China and Canada are among the largest producers of oil. Global alliances between oil-producing nations help to support major petroleum companies as they face constant pressure to meet future energy demands and to compete in a turbulent marketplace. The industry may also face reduced demand as a result of political pressure to develop renewable energy sources, such as wind and solar power or hydro-electricity; it is crucial that industry leaders are able to respond rapidly to emerging trends.

Careers in the oil and gas industry span a wide spectrum with opportunities for many different skill sets and education levels. Competitive salaries make this industry a popular career choice.

Customer feedback and data management in this industry:

Customer Satisfaction Surveys Understand and measure customer satisfaction for products and services, and identify ways to improve customer-directed programs.
Performance Measurement Surveys Measure performance of internal workgroups and processes and measure performance directed to external markets (e.g. ISO compliance reporting).
Brand and Product Surveys Measure brand awareness/equity across audiences in different markets and gauge feedback on product features/benefits.
Employee and HR Surveys Collect data for 360 surveys, peer reviews, compensation and benefits surveys, and employee pulse checks.
Issues and Advocacy Surveys Used primarily by associations for member-based surveys including communications, advocacy, collective bargaining surveys etc.

InSite's customer feedback and data management software can be fully customized for each industry’s specific needs. Surveys can give valuable feedback, helping the industry to develop new products and services in response to changing demand. At the same time, InSite Systems can help with all HR requirements.

Contact us for more information on how our customer feedback software can benefit your organization.

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