> Types of Surveys
Below, we have outlined seven simplified survey categories that are commonly used by the world's top-performing companies to get the most out of their markets and customers.
Customer Satisfaction Surveys:
Can be used to help you measure customer satisfaction for products and services, and identify ways to improve customer-directed programs.
Performance Measurement Surveys:
Can be used to help you measure enterprise-wide performance from internal work groups and processes to activities directed to external markets and stakeholders; e.g. industry standards and guidelines and ISO compliance reporting.
Brand & Product Surveys:
Can be used to help you measure brand awareness/brand equity across audiences in different markets and gauge feedback on product features/benefits.
Employee Surveys:
Can be used to help you collect data for: 360 surveys, peer reviews, needs assessments, compensation and benefits surveys, and employee pulse checks.
Issues and Advocacy Surveys:
Can be used to help associations conduct member-based surveys including; communications, advocacy, collective bargaining surveys etc.
Conference & Trade Show Surveys:
Used for post conference/trade show follow up and assessments.
Warranty Card Surveys:
Used to collect customer data from online warranty cards.