How the Manufacturing Industry Benefits from Customer Feedback and Data Management:
Manufacturing involves the production of virtually any end product by means of tools, machines and human labor. Products may be manufactured using the latest technology or simple hand tools. Centuries ago, the bulk of manufacturing was carried out in rural areas by small “cottage” industries but, since the Industrial Revolution, manufacturing more often involves the mass production of items for sale, generally in a modern factory.
Manufacturing is essential to a nation’s GDP, ideally providing jobs and economic growth. However, there are concerns in many developed nations about the outsourcing of some manufacturing processes to countries where production costs are cheaper. Higher degrees of automation can also lead to job losses, especially for unskilled or semi-skilled employees. Nevertheless, President Obama claims that new jobs in manufacturing are now being created in the US, for the first time since 1990. While unskilled or semi-skilled jobs may dominate the assembly lines, highly skilled engineers are also needed to design new products and find solutions to technical challenges.
Customer data management systems in this industry:
|Customer Satisfaction Surveys||Understand and measure customer satisfaction for products and services, and identify ways to improve customer-directed programs.|
|Performance Measurement Surveys||Measure performance of internal workgroups and processes and measure performance directed to external markets (e.g. ISO compliance reporting).|
|Brand and Product Surveys||Measure brand awareness/equity across audiences in different markets and gauge feedback on product features/benefits.|
|Employee and HR Surveys||Collect data for 360 surveys, peer reviews, compensation and benefits surveys, and employee pulse checks.|
|Issues and Advocacy Surveys||Used primarily by associations for member-based surveys including communications, advocacy, collective bargaining surveys etc.|
InSite's customer feedback and data management applications are easily customized for the specific needs of manufacturing industries. Surveys can give valuable feedback on customer satisfaction and brand awareness while providing HR departments with the necessary tools for evaluating employee performance and managing data.
Contact us for more information on how our customer feedback software can benefit your organization.