How the Health Services Industry Benefits from Customer Feedback and Data Management:
The health services industry is massive, covering primary, secondary and tertiary health provision and alternative and complementary medicine. Health services offer both physical and mental health care while also being involved in safeguarding public health. In the US, health care accounts for 16% of the GDP. The condition of a country’s healthcare system is a major determinant of the health and wellbeing of its citizens, with the quality and availability of health care having a major effect on life expectancy. As such, it is arguably the most important industry of all.
The delivery of modern health care demands highly trained and educated personnel with many years of higher education. Additionally, doctors, dentists, chiropractors, pharmacists, nurses, midwives, etc. must continually update their knowledge to ensure they remain current with the latest developments in their field. Secondary health providers will specialize in a relatively narrow field of medicine and are expected to have considerable expertise in their field with knowledge of cutting-edge technology and procedures.
Customer feedback and data management in this industry:
|Customer Satisfaction Surveys||Understand and measure patient and customer satisfaction for products and services, and identify ways to improve patient-directed programs.|
|Performance Measurement Surveys||Measure performance of internal work groups and processes and measure performance directed to external markets, e.g. ISO compliance reporting.|
|Brand and Product Surveys||Measure brand awareness/equity across audiences in different markets and gauge feedback on product features/benefits.|
|Employee and HR Surveys||Collect data for: 360 surveys, peer reviews, compensation and benefits surveys, and employee pulse checks.|
|Issues and Advocacy Surveys||Used primarily by associations for member-based surveys including communications, advocacy, collective bargaining surveys, etc.|
InSite's CDM software can be fully customized for the specific needs of the health services industry. Surveys can give valuable feedback from both health service practitioners and patients, helping the industry to deliver the best possible services to the community. At the same time, InSite’s software can help with all HR requirements.
Contact us for more information on how our customer feedback software can benefit your organization.