It really takes a special type of individual to manage a survey project. I have learned that no matter how big or small a survey is – it’s definitely more challenging and complex than you’d think. You have to have loads of patience, strong organizational skills and lots of coffee!
So here are a few tips on making your life easier when you start your next data collection venture.
One of the keys to a successful data collection cycle is putting into place firm timelines. It is vital to plot out each task, and all the resources related to the task for a survey. This will aid in ensuring that there is ample time for data collection deadlines and performing necessary quality assurance and testing for data integrity at the end.
Surveys are a huge undertaking that involve countless components. From managing the minutest tasks such as setting up conference calls/meetings, to the more complex tasks such as analyzing and compiling the data itself; each step needs to be properly documented in order to clearly identify responsibilities and resources. I suggest using either an Excel-based template such as a work breakdown structure (WBS) or Microsoft Project. Both tools are resourceful for managing data collection timelines.
There are several methods of collecting data: online-surveys, phone interviews, focus groups and yes, even dreaded handwritten surveys. Each type possesses its own advantages and disadvantages. Whichever method you use, there are bound to be obstacles to overcome along the way.
One of the more contemporary methods of data collection is through online surveys which by the way, I am a HUGE fan of! Taking surveys online was a lifesaver at a small association I worked for. They were still, get this, collecting survey responses from paper! Talk about being stuck in a time warp. I knew I had to make changes quickly to keep my sanity. A co-worker of mine introduced me to InSite Surveys and that was all she wrote. Everything was at my fingertips: designing and customizing surveys for my data collection needs, managing responses, respondents, contacts and even a quantitative and qualitative breakdown. InSite Surveys allowed me to nearly triple the organization’s annual statistical study’s participants from 800 to 2100 respondents.
One of the bigger challenges to online surveys is ensuring that there is an adequate amount of responses in order to guarantee data integrity. Without valid data, the whole project is a bust.
For those of you who struggle to increase the participation rate for your surveys, the answer is formulating a high-quality and efficient incentive campaign. There are several ways to incentivize your survey respondents. In the world of associations, we utilized a great deal of discounts and coupons good towards our conferences, education and even free publications. But you can think outside the box and come up with your own unique solutions: free iPods, gift cards and yes, even cash! The key to incentives is thinking of one (or two) that pertain to your industry and will lure respondents and sustain participation for future surveys.
Probably one of the most demanding tasks of data collection is, well, the data itself. Once the data is in, someone has to be accountable for the dirty job of sifting through it all to make sure certain respondents properly entered the requested data. And if there are any data calculations involved, those need to be verified as well.
Try to find a set of fresh eyes that will assist when your eyes begin to experience “lazy eyes” with all the data you’re trying to scan through. Because after awhile all the data starts to get jumbled together and look the same.
So the next time you’re asked to take on a survey project and you’re feeling a little overwhelmed about getting through it, you can implement some of these tactics and breeze through it like a pro.
Anna Atherton is a contributing writer and marketing research consultant to InSite Information Systems, a pioneer of online survey solutions and customer-based cloud computing information systems and market research applications. Anna has worked in the market research and technology sector for over 10 years and has written extensively on the subjects of Customer Surveys, Employee Surveys, and Market Research applications.
InSite is an award-winning and leading global cloud computing vendor for Customer Data Management solutions, Customer Surveys, Employee Surveys, and Market Research applications. The company has offices in North America, Vancouver (headquarters), Europe, Middle East and Asia.InSite targets Global 5000 companies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include: Nestlé, LG, Disney, News Corp., Via Rail, University of Houston, Talisman Energy. Visit www.insitesystems.com for more information.
Cheri Baumann, Communications Manager: +1 604 801 6815