Below, we have outlined seven "simplified" survey categories that are commonly used by the worlds top performing companies to get the most out of their markets and customers.
Can be used to help you measure customer satisfaction for products and services, and identify ways to improve customer directed programs.
Can be used to help you measure enterprise-wide performance from internal work groups and processes to activities directed to external markets and stakeholders. e.g. industry standards and guidelines and ISO compliance reporting.
Can be used to help you measure brand awareness/brand equity across audiences in different markets and gauge feedback on product features/benefits.
Can be used to help you collect data for: 360 surveys, peer reviews, needs assessments, compensation and benefits surveys, and employee pulse checks.
Can be used to help associations conduct member-based surveys ranging from communications, advocacy collective bargaining surveys etc.
Used for post conference/trade show follow up and assessments.
Used to collect customer data from online warranty cards.